Creating content is a powerful way to grow your business, but what happens when your videos just don’t seem to take off? You’re stuck at 200 views or less, and you’re left wondering what’s holding you back. The truth is, even with the best intentions, certain mistakes could be sabotaging your success without you realizing it.
Let’s break down the common content creation mistakes that keep people stuck in low-view "jail"—and how you can break free!
1. Forgetting to Use Hooks: The Key to Grabbing Attention
One of the biggest mistakes content creators make is diving into their message without a solid hook. In the fast-scrolling world of social media, you’ve got just seconds to grab someone’s attention before they move on. Starting your talking head videos with a powerful hook—whether it’s a question, a bold statement, or an intriguing fact—stops people from scrolling.
Ask yourself: what can I say in the first few seconds that will make someone curious enough to stay? If your videos start with a long-winded intro, viewers are gone before you even get to the good stuff.
2. Poor Lighting or Sound: Quality Matters More Than You Think
It might seem like a small thing, but poor lighting or bad sound quality can be a major turnoff for viewers. You don’t need a professional studio, but making sure your lighting is clear and your audio is crisp makes a world of difference. Blurry videos or echoey audio make it hard for viewers to connect with you—and connection is key to getting them to watch until the end.
Invest in basic lighting and a microphone to instantly elevate your content’s quality. When your audience can see and hear you clearly, they’re more likely to stick around and engage.
3. Focusing Too Much on Pain Points: Don’t Drag Them Down
Here’s where a lot of people go wrong: constantly hammering on their audience’s pain points. Sure, it’s important to acknowledge the struggles your audience faces, but no one wants to be reminded of their problems in every video. People are scrolling for inspiration, possibilities, and solutions.
Instead of just highlighting what’s going wrong, focus on the dreams and desires your audience has. Paint a picture of what’s possible when they follow your advice, and they’ll be far more likely to engage with your content.
4. Every Video Feels Like an Ad: Avoid the "Side Hustle Trap"
We’ve all seen it: video after video that feels like a sales pitch for a side hustle. While it’s great to share your business, if every video comes across as an ad, people will tune out. They’ll start seeing your content as just another pushy sales tactic rather than something valuable.
To break free from this trap, mix up your content. Include videos that educate, inspire, or entertain without directly selling anything. Share stories, behind-the-scenes glimpses, or relatable moments that make people feel connected to you. When people feel like they know, like, and trust you, they’re much more willing to buy.
5. Not Giving People a Reason to Follow: The Value Equation
Let’s be honest: if your content doesn’t provide value, why should anyone follow you? Every piece of content you create should have a purpose—whether it’s to educate, inspire, entertain, or guide your audience toward a solution. If you’re just putting out random content without a clear strategy, people won’t stick around.
The key is to offer a mix of value-based content, like educational reels that solve a problem or answer a question, along with attention reels that grab your audience’s interest. Add in some freebies (like lead magnets) to nurture your audience, build trust, and move them into your funnel.
Once your audience knows you offer value without asking for anything in return, they’re much more likely to stick around and eventually buy from you.
Bonus Tip: Smile!
It sounds simple, but one of the most overlooked elements of content creation is… smiling. If you’re not smiling in your videos, you may come off as unapproachable or disengaged. Smiling instantly makes you appear friendlier and more relatable, which is key when you want to connect with your audience.
Ready to go VIRAL? Grab my Viral Reels Guide for only $7! Get it HERE.
Comments